When a painting project calls for more than standard wall paint, INSL-X is often the name professionals and informed homeowners turn to. Known for specialty coatings that solve real-world problems, INSL-X has built a reputation around performance, durability, and reliability in demanding conditions. From waterproofing basements to prepping slick surfaces, INSL-X products are designed to handle jobs where ordinary paint falls short.
At Loconsolo Paints, we carry a wide range of INSL-X products because they consistently deliver results—and because our customers often need solutions, not just color.
A Brief History of INSL-X
INSL-X has been producing specialty coatings for decades, focusing on paints and primers engineered for challenging surfaces and environments. Over the years, the brand became especially well known for products that address moisture issues, adhesion problems, and high-wear areas.
Today, INSL-X is part of the Benjamin Moore family, which means the brand benefits from Benjamin Moore’s research, testing standards, and quality control—while still maintaining its focus on problem-solving, specialty coatings.
What is INSL-X Known For?
INSL-X doesn’t try to be everything to everyone. Instead, the brand focuses on high-performance coatings for specific applications, including:
Specialty Primers
INSL-X primers are often used when surfaces are difficult, slick, or previously coated with hard-to-bond finishes. These primers are designed to promote adhesion and create a reliable foundation for topcoats.
Masonry & Waterproofing Coatings
From basement walls to foundations, INSL-X offers coatings formulated to help manage moisture and protect masonry surfaces from water intrusion and wear.
Floor & Garage Coatings
Concrete floors in garages, basements, and utility spaces take a beating. INSL-X floor coatings are built to stand up to foot traffic, vehicles, and everyday abuse.
Pool & Specialty Exterior Paints
INSL-X is also known for products made specifically for pools and other exterior surfaces that require coatings capable of handling constant exposure to water, sun, and chemicals.
Each of these categories exists to solve a specific problem—and choosing the right one is where guidance really matters.
Popular INSL-X Products We Carry
At Loconsolo Paints, we stock a curated selection of INSL-X products that our customers ask for most often. A few standouts include:
INSL-X STIX Bonding Primer
INSL-X Stix waterborne bonding primer is one of the most talked-about products in the INSL-X lineup—and for good reason. It’s designed to bond to hard-to-coat surfaces like glossy finishes, tile, PVC, and other slick materials. When adhesion is a concern, STIX is often the go-to solution.
INSL-X WaterLock Masonry Products
WaterLock products are formulated to help protect masonry surfaces from moisture penetration. They’re commonly used in basements, foundations, and other below-grade areas where moisture management is critical.
INSL-X Sure Step Anti-Slip Coatings
For areas where safety matters—such as porches, stairs, and walkways—INSL-X Sure Step provides added traction while still delivering a durable, finished look.
(Each of these products is available through our stores, and our team can help you determine which one is right for your specific project.)
Why INSL-X Products Benefit from Expert Guidance
Because INSL-X products are application-specific, using the right product—and applying it correctly—makes all the difference. Factors like surface condition, moisture levels, previous coatings, and environment all affect performance.
That’s why many homeowners and contractors prefer purchasing INSL-X products from a knowledgeable paint retailer rather than a generic online source.
Why Buy INSL-X from Loconsolo Paints?
When you buy INSL-X from Loconsolo Paints, you’re not just buying a can of paint—you’re getting access to real expertise.
- Paint experts who understand specialty coatings and their applications
- Guidance on surface prep, product selection, and compatibility
- Local availability across our New York stores, so you can get what you need without waiting
- Confidence that you’re choosing the right solution, not guessing
Whether you’re waterproofing a basement, prepping a difficult surface, or coating a high-traffic floor, our team can help you navigate the options and choose the right INSL-X product for the job.
Explore INSL-X Products at Loconsolo Paints
If you’re tackling a project that requires more than standard paint, INSL-X is a brand worth knowing, and using. Explore the INSL-X products we carry online, or visit one of our stores to speak with a paint expert who can help guide you every step of the way.
When performance matters, the right product—and the right advice—make all the difference. Find a store near you.