Wallpaper typically costs between $40 and $200 per roll, with premium designer wallpaper, grasscloth, and specialty wallcoverings often costing $200 to $500 or more. Prices vary depending on the material, manufacturer, design, and roll size. Professional installation can also add significantly to the total cost.
From affordable printed designs to high-end grasscloth and textured finishes, wallpaper is available at a wide range of price points. Here’s what you can expect to spend and what affects the final cost.
How Much Does Wallpaper Cost Per Roll?
Wallpaper prices vary significantly depending on the material, brand, and design. Standard printed wallpaper is generally more affordable, while specialty materials and designer collections command higher prices.
Here’s a general breakdown of wallpaper prices:
| Wallpaper Type | Estimated Retail Price |
|---|---|
| Standard Printed Wallpaper | $40–$120 |
| Vinyl Wallpaper | $50–$150 |
| Peel and Stick Wallpaper | $40–$150 |
| Non-Woven Wallpaper | $60–$180 |
| Textured Wallpaper | $100–$250 |
| Grasscloth Wallpaper | $150–$500+ |
| Luxury Designer Wallpaper | $200–$600+ |
These are approximate retail price ranges for common residential roll packages or double-roll equivalents. Actual prices and coverage vary by manufacturer, collection, quality, and roll size. Some specialty wallcoverings are sold by the yard or panel.
Keep in mind that wallpaper is often priced by the single roll but sold in double rolls. A double roll typically contains twice the material of a single roll, so always confirm the package size and coverage when comparing prices.
What Affects the Cost of Wallpaper?
Several factors influence wallpaper prices, and understanding them can help you find the best option for your budget.
- Material: Standard paper and vinyl wallpapers tend to be more affordable than natural grasscloth, fabric, and other specialty wallcoverings.
- Brand, Designer and Vintage: Premium wallpaper collections often cost more because of their exclusive patterns, materials, and manufacturing processes. Vintage wallpaper can sometimes be cheap, and sometimes super expensive; it depends on condition, rarity, and design.
- Pattern and Design: Intricate patterns, specialty printing techniques, metallic finishes, and handcrafted details can increase the price.
- Roll Size and Coverage: Not all wallpaper rolls cover the same amount of wall space. A less expensive roll may actually cost more per square foot if it provides less coverage.
- Pattern Repeat: Large patterns require additional wallpaper to match designs between strips, increasing the number of rolls needed.
How Much Does It Cost to Wallpaper a Room?
The cost to wallpaper a room depends on the amount of wall space, wallpaper selection, and installation expenses.
For example, a bedroom with approximately 350 square feet of wall area might require around seven double rolls, depending on the wallpaper dimensions, pattern repeat, and usable coverage.
If the wallpaper costs $150 per double roll, the material cost would be approximately $1,050 before adhesive, preparation supplies, or installation.
Professional installation increases the total cost. For budgeting purposes, installation labor may cost approximately $3 to $7 per square foot, although specialty installations and projects in high-cost markets such as NYC can be more expensive.
Smaller accent walls are generally less expensive than wallpapering an entire room, making them a good option for homeowners working within a limited budget.
How Much Does Wallpaper Installation Cost?
Professional wallpaper installation typically costs around $3 to $7 per square foot for labor, although rates vary by location, installer, and project complexity.
Additional expenses may include removing existing wallpaper, repairing damaged walls, applying primer, and installing specialty materials.
Large patterns, high ceilings, intricate room layouts, and delicate wallcoverings can also increase labor costs.
While professional installation adds to the overall expense, it can be especially worthwhile for premium wallpaper and projects requiring precise pattern alignment.
Is Peel and Stick Wallpaper Cheaper Than Traditional Wallpaper?
Peel and stick wallpaper can be less expensive to install because it doesn’t require separate adhesive and is often suitable for DIY projects.
However, the wallpaper itself isn’t necessarily cheaper. Some premium peel and stick designs cost as much as traditional wallpaper.
Traditional wallpaper may have higher installation costs, but many products offer excellent durability and a wider selection of specialty materials and finishes.
For a more detailed comparison, read our guide on Peel and Stick Wallpaper vs. Traditional Wallpaper.
How Much Wallpaper Do You Need?
Before purchasing wallpaper, it’s important to calculate how many rolls your project requires.
Start by measuring the height and width of each wall you plan to cover. Multiply those measurements to determine the square footage, then compare the total with the wallpaper’s coverage specifications.
Remember that pattern matching, trimming, and irregular wall shapes can increase the amount needed.
For a more accurate estimate, use our Wallpaper Calculator or read our guide on How Much Wallpaper Do I Need?
How to Save Money on Wallpaper
You don’t necessarily need to sacrifice style to stay within your wallpaper budget. A few simple decisions can help control costs:
- Wallpaper an accent wall: Create a focal point without covering an entire room.
- Compare coverage, not just roll prices: Larger rolls may offer better value.
- Choose simpler patterns: Smaller pattern repeats can reduce material waste.
- Measure carefully: Accurate measurements help prevent overordering.
- Combine wallpaper with paint: Use wallpaper on a feature wall and coordinate the remaining walls with complementary paint colors.
Choosing the right wallpaper for your space and budget is often easier when you can compare materials and patterns in person.
Shop Wallpaper at Loconsolo Paints in NYC
Whether you’re looking for affordable wallpaper or a premium designer wallcovering, Loconsolo Paints offers thousands of wallpaper options to explore.
Visit our wallpaper showrooms in Brooklyn and Queens to browse wallpaper books, compare colors and textures, and discover styles suited to your budget and project.
Our knowledgeable team can help you navigate different wallpaper collections, and our interior designer is available for personalized consultations.
Explore our wallpaper collections or visit Loconsolo Paints locations throughout NYC to find the right wallpaper for your home.